Overview of Crafted Brand Positioning
Tagline: Estimate Smarter. Build with Confidence.
Mission Statement:
GESTIMATE simplifies property development estimating through cutting-edge AI, delivering transparent, accurate, and efficient pricing solutions.
Core Values:
Integrity: Clear, honest, and trustworthy cost estimates.
Clarity: Simplified insights that empower confident decision-making.
Innovation: AI-driven tools that enhance speed and precision.
Professionalism: A corporate, modern, and sleek approach to every interaction.
Brand Personality:
Professional and reliable
Innovative but approachable
Clean and modern in presentation
Focused on trust and transparency
Gestimate
Design Direction:
Color palette: Neutral tones (charcoal, slate, white) with bold accent colors (electric blue, lime green, or similar for contrast)
Typography: Sleek sans-serif fonts that convey modernity and precision (e.g., Inter, Helvetica Neue, or Avenir)
Visuals: Clean UI, minimal clutter, data visuals that reinforce clarity and professionalism
Make it stand out.
AI-Powered Accuracy: Harness advanced technology for faster and more reliable estimating.
Transparent Pricing: Eliminate hidden costs and guesswork with upfront, honest figures.
Streamlined Process: Save time and effort with tools designed to simplify complex workflows.
